Big-ticket events are likely to witness a 50 per cent drop in 2009 as corporates have cut down on sponsorships and marketing spends.
Marketers are now looking at consolidation with top three-four channels in a genre and effecting long-term deals with frequent reviews.
After a gap of five years, Hindustan Unilever has bagged slot zero position on B-school campuses. In 2007, the company had slipped to number 14 on the recruiters' list of B-schools. "It's an improvement of our brand value and affirmation of our employer brand," says Leena Nair, executive director HR, Hindustan Unilever.
Television and print media are expected to lose up to 10 per cent of their cumulative market share to new and emerging mediums like radio, digital and out-of-home (OOH) in 2009, as the overall growth rate of the advertising industry is set to decline in the new year, analysts tracking the sector said.
Insurance, telecom, infrastructure, FMCG and energy are unlikely to downsize; Elsewhere, only top performers are safe.
Three major undersea cables -- the Sea Me We 4, Sea Me We3, and FLAG -- were cut, considerably slowing down India's internet and voice traffic. The extent of the damage is still being assessed.
If implemented, this will be music to the ears of shareholders and analysts who have been insisting that Satyam would be better off returning money to shareholders.
The Trident and Taj Mahal Palace and Tower said they have been flooded with requests for reservations at their restaurants when they reopen December 21, almost a month after the terrorist attacks on these landmark hotels destroyed significant portions of both buildings.
The crux of the problem it appears is one of "trust" and the perception that a unilateral decision was taken by the board, allegedly to favour Raju's sons' companies.
Direct selling FMCG company Amway India will increase the prices of all its products by 3-5 per cent in early 2009 even as commodity and crude prices are witnessing a sharp decline.
FMCG firm Marico's success lies in its ability to pick its fights, exiting areas where MNC competition is high and concentrating on creating niche segments instead.
The last couple of months have dealt a severe blow to IT firms, which has even prompted the top listed Indian IT services providers to inform investors that they need to scale down their growth expectations from the sector that, on an average, has been growing almost 30 per cent year-on-year.
This is one New Year when most citizens will not be comfortable partying following the terrorist attacks that left hundreds dead.
Donatella may attend Feb 2009 launch of Versace store in Delhi.
It all started with the advent and success of smaller laptops or netbooks, as they are called, in June 2008. Now, Indian and multinational PC makers like Asus, HCL Infosystems and Wipro are ready to give a push to the retail sales of even smaller desktops or Nettops, based on Intel Atom processors. Others like Dell, HP and Lenovo are expected to follow.
Bookings in five-star hotels and inflow of foreign tourists into the country were already running low due to the global economic meltdown. With Wednesday's terror attack, the hotel industry is expected to see a rise in the number of cancellations and also a substantial reduction in tourist numbers since the terrorists have struck at the peak of the tourist season.
Terrorist attacks are becoming increasingly sophisticated and consistently exploiting India's gaping security loopholes -- both on terra firma and in cyberspace. Yet, India's seriousness about electronic surveillance as a preventive measure appears to be woefully inadequate.
The firms record robust 10-15% growth till September. However, despite the enhanced outlays for A&B, companies are looking at adopting cost -cutting measures.
The worries for the industry include defaulting payments, slowdown in industry growth rate and budget cuts. "While we are bracing ourselves for budget cuts in the near future, we can't give our customers longer credit cycles as we operate on wafer-thin operating margins," says Mudhukar Kamath, MD and CEO, Mudra Group, while admitting that they have experienced a few cases where payments are getting stretched.
The price difference between branded tea and loose tea has narrowed to a mere 5 per cent, helping the consumer to opt for branded labels. According to Bloomberg, the wholesale price index for tea in India gained 74 basis points from 128.30 in January to 222.50 at end of October this year. As a consequence, tea manufacturers in the wholesale and loose tea business, besides branded tea players, have increased prices.
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